Paul Birkett

Two new optimizations guides: One Click Optimizer and Optimization Lab

We'd like to introduce you to two new optimization guides: the One Click Optimizer and the Optimization Lab.These guides have…

15 years ago

Understanding your eCPM (effective cost per thousand impressions): Part 2 of 2

Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and…

15 years ago

Instant Previews

Webmaster Level: Intermediate to Advanced Today Google introduced Instant Previews, a new search feature that helps people find information faster…

15 years ago

New Interface Wednesdays: Chart and change metric feature

Have you ever changed ad formats and wanted to see which actually performed better? Now you can, with the new…

15 years ago

What a feeling! Even better indexing of SWF content

Webmaster Level: AllWe often get questions from webmasters about how we index content designed for Flash Player, so we wanted…

15 years ago