Paul Birkett

Blockbuster on the verge of defeat in battle against Netflix, technology

Once-dominant video rental chain Blockbuster is trying its hardest to prove that it can compete in the 21st century. It…

15 years ago

Q&A: Keith Chambers on “Pull”

Keith Chambers is the founder and president of The Chambers Group, where he has worked with brands like Clorox, Del…

15 years ago

A Million-Dollar Marketing Challenge that’s too good to be true

MDC Partners, the holding company that owns ad agencies like Crispin Porter & Bogusky and Kirshenbaum Bond Senecal & Partners,…

15 years ago

Promoted Trends may be trouble for Twitter, but they’re great for Toy Story 3

Twitter has gotten the blame for killing a few movies at the box office this year. But Disney's Pixar is…

15 years ago

Q&A: Center Parcs’ digital click attribution strategy

Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to…

15 years ago