General

Affiliate marketing: death of the long tail?

With increasing regulation and scrutiny coming in to the affiliate channel, including the extension of the ASA digital remit, what…

15 years ago

Why your social media strategy shouldn’t be owned by a PR or ad agency

There is some talk over at NMA about the battle for control of social media. In one corner we have…

15 years ago

Consumers don’t want to mix television and social: study

Television programming has always been a popular subject for water cooler conversations at work, so it doesn't take too much…

15 years ago

Economy boosts television, hurts digital: report

Television has been called many things, and in the past several years, one of those things is 'dead'. But when…

15 years ago

Paid content on the iPad is just like on the web: report

Media executives around the world are holding their breath. Rupert Murdoch's bold and risky bet on the iPad is on…

15 years ago

Integrating search and display challenging for marketers: report

The notion that together search and display advertising can be greater than the sum of their parts is nothing new.…

15 years ago

10 digital predictions for 2011

Last year was a transitional year for most of the industry and now the traction of these changes are likely…

15 years ago

TIME Magazine’s Person of the Year problem

Facebook's Mark Zuckerberg is the CEO of the world's largest social network, and, on paper, one of the world's richest…

15 years ago

Prominent ad bidders, buyers unite to create less marketplace confusion. But will it really help?

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media…

15 years ago

Five APIs that developers should know about

Developers have arguably never had it better. A big reason for that: there are virtually countless APIs that enable developers…

15 years ago