As more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,…
Apple's iPad may have struck fear in the hearts of e-book makers when it launched three months ago, but the…
Skype has an interesting business model. The wildly popular internet phone and video service lets people call other Skype users…
Once-dominant video rental chain Blockbuster is trying its hardest to prove that it can compete in the 21st century. It…
Keith Chambers is the founder and president of The Chambers Group, where he has worked with brands like Clorox, Del…
MDC Partners, the holding company that owns ad agencies like Crispin Porter & Bogusky and Kirshenbaum Bond Senecal & Partners,…
Twitter has gotten the blame for killing a few movies at the box office this year. But Disney's Pixar is…
Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to…
Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting…
AOL's CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has…