General

Kit Kat uses AR app Blippar for Euro 2012 promotion

Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual…

13 years ago

CTRs on Facebook ads increase 50% in the past 12 months

Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software. It…

13 years ago

Visa confirms mobile payments trial with Galaxy S3 at London Olympics

Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3. Samsung…

13 years ago

Alternative payments used in 11% of online purchases in the UK

Alternative payments such as digital wallets and direct debits are set to overtake credit card payments as the predominant payment…

13 years ago

The Guardian suffers as user numbers for Facebook’s social readers nosedive

If you’ve ever seen a presentation by a Facebook exec, you’ll know that they hold up The Guardian as the…

13 years ago

How will the EU cookie law affect mobile marketing?

The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone,…

13 years ago

Will the Oracle-Google lawsuit kill the API?

As Google and Oracle duke it out in court over claims that the search giant violated copyrights and patents now…

13 years ago

Bridging the digital divide between marketers and consumers: new report

Today, PulsePoint released new research in conjunction with The CMO Club and Digiday on what they are terming the Digital…

13 years ago

Soft skills still outweigh education in entry-level hires: infographic

The marketing world is known for its love of hiring interns but with unemployment rates on the rise, are internships…

13 years ago

Smartphone app review: Halifax’s augmented reality Home Finder

Halifax released its new Home Finder smartphone app today, offering users a new method of searching for property information on…

13 years ago