General

Adobe ads bite back on Apple’s Flash war

If Adobe can position itself as an open platform advocate, it will be one of the great feats of modern…

15 years ago

Q&A: Kodak’s Jeffrey Hayzlett on The Mirror Test

Thanks to the rapid growth of digital cameras — and camera-equipped smartphones — traditional camera makers have had to make…

15 years ago

Marketers love Promoted Tweets, but why wouldn’t they?

After years of speculation, Twitter recently launched an advertising platform of its own. After nearly two months in the wild,…

15 years ago

It’s too early to write the iPad advertising rules

Consumption is up, dollars are down. In traditional media channels it's the same lament time and time again: audiences are…

15 years ago

The Wall Street Journal finds a way to Foursquare with purpose

The Wall Street Journal may have a long way to go before its new New York section becomes a must-read,…

15 years ago

The last click measurement isn’t going down without a fight

Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded…

15 years ago

Can Microsoft beat Google at social sharing? It’s worth a shot.

Can Microsoft go where others have failed in social media? This week, the software giant launched a social media aggregator.…

15 years ago

Apple’s new VIP ad program gives iAds a tracking advantage

Apple may be charging a premium for placements on its new mobile ad platform, but it looks like brands that…

15 years ago

Is a Honolulu Civil Beat subscription worth more than a WSJ.com subscription?

Pierre Omidyar launched eBay before many of us were online, and before online shopping was a multi-billion dollar a year…

15 years ago

Consumers are sharing risky information on social networks — but companies like Facebook aren’t helping

As individuals become increasingly comfortable sharing information online, they are also ceding their privacy in new — and sometimes dangerous…

15 years ago