General

Bit.ly hopes new features will help fend off competition from Twitter’s own URL shortening service

  Bit.ly's URL Shortening Service Ads New Features Times are dire for many third-party services built on top of Twitter.…

15 years ago

In the iPad monetization race, subscribers may not get a break on price

These days, it seems like exciting new iPad apps are spilling out from everywhere. But one thing still hasn't been…

15 years ago

Study: Privacy concerns limit marketers’ usage of behaviorally targeted advertising

Privacy issues have been the bane of behavioral targeters' existence for awhile now. But how much impact have privacy advocates…

15 years ago

Five brands using election-themed marketing

More than ever, it's crucially important for brands to be timely, relevant and engaging. In the first truly digital UK general…

15 years ago

iPhone legal drama: will being ‘hip’ come back to bite Gawker Media?

Prominent blog network operator Gawker Media paid only $5,000 for the biggest tech scoop ever, but the total cost is…

15 years ago

OPA: Advertisers shouldn’t forget about content when going after audience

Publishers are constantly focused on producing original content. And the motivation goes beyond simply drawing in more viewers. According to…

15 years ago

Q&A: I Love Local Commercials – a branding and identity viral firestorm

You may never have heard of Microbilt, a company that offers risk management solutions to small businesses. But chances are,…

15 years ago

The online ad industry doesn’t want to suffer for Wall Street’s mistakes

The online ad industry already has enough trouble with the Federal Trade Commission. They don't want President Obama making any…

15 years ago

Blippy’s credit card breach is a reminder of how fragile social web security can be

The new trend in online sharing has been experiencing an explosion lately. Just yesterday, The New York Times did a…

15 years ago

ASPCA’s Debbie Swider on performance advertising

There are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA.…

15 years ago