General

Best Buy’s upper management is on board with social media, but the rest of the company has proven a harder sell

Best Buy is one of the brands most known for its use of social media for customer service. The company…

15 years ago

Kodak’s CMO Jeffrey Hazlitt on emotional technology and how to use it

Jeffrey Hayzlett is a social media evangelist. As Kodak's chief marketing officer, he's led the company into new territory, reaching…

15 years ago

Print subscribers will have to pony up if they want to read Rolling Stone online

Rolling Stone is making headlines today for relauching its website with complete access to its 43 year magazine archive —…

15 years ago

Is ‘free’ finally falling out of favor?

Back in 2008, online social networking startup Ning couldn't give away free, hosted social networks fast enough.The company, which was…

15 years ago

Sony looks to win over viewers for Karate Kid through mobile gaming

Film studios are getting a lot more comfortable with digital and social media as means of marketing their upcoming films.…

15 years ago

Q&A: Chicago Steak’s Matt Crowley on maximizing search keywords

Chicago Steak Company had a problem that many online retailers share. The steak and seafood seller offers high quality products…

15 years ago

Behavioral targeting across social connections will open up a whole new host of privacy issues

Consumers may enjoy interacting with friends, acquaintances and strangers across social media channels, but that doesn't mean they trust them…

15 years ago

IAB & NAI propose tech specs for consumer disclosure on behavioral

The message from Washington to the online ad industry has been ringing loud and clear: regulate yourselves before we have…

15 years ago

Twitter bets its ad platform — and reputation — on “resonance”

Today Twitter is going live with its long anticipated ad platform. As we've already written, the ads will launch as…

15 years ago

Angry developers are better for Twitter than lost business

Twitter sparked quite the controversy last week when news leaked that the microblogging service would possibly eliminate the need for…

15 years ago