General

Rob Walker’s Significant Objects demonstrate the importance of storytelling in marketing

Rob Walker is best known for his writing for The New York Times magazine and his book Buying In, which…

15 years ago

Boxee’s Avner Ronen gives TV providers five years to figure out digital video

Avner Ronen, the founder and CEO of video platform Boxee, has a lot of opinions that traditional TV providers don't…

15 years ago

Right or wrong, social media is becoming an arbiter of box office success

For a long time film studios have kept a subset of films away from critics before their premiere. The logic…

15 years ago

Organizing organizations around social media

How are brands and companies organizing around social media? In the case of some very large enterprises, with commitment and…

15 years ago

Forecast: Digital growth doesn’t have to come at the expense of offline advertising

According to forecasters, digital advertising is poised to lead a rebound in the larger ad market. Revenue increases in the…

15 years ago

Mobile: Less phone, more data

Two recent studies this week underscore a trend obvious not only to smartphone owners (a segment rapidly achieving dominance in…

15 years ago

IAB: Coke approaches social media as an army of one

As companies are quickly learning, creating a social media strategy without the ability to change major corporate funcitons can be…

15 years ago

Double-digit growth for online retail in US & W. Europe

Double-digit growth over the next five years? We'll take it, particularly in the wake of a grueling recession. This according…

15 years ago

April Fool’s! CollegeHumor gives free publicity to In-N-Out — and its own ad department

Comedic site CollegeHumor.com is known for pranking its friends and audience, but those jokes don't often involve free corporate publicity.…

15 years ago

April Fool’s! College Humor gives free publicity to In-N-Out — and its own ad department

Comedic site CollegeHumor.com is known for pranking its friends and audience, but those jokes don't often involve free corporate publicity.…

15 years ago