Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended.
| Vote | All (1190) |
|---|---|
| it has superior relevancy | 30.4% (+3.0 / -2.9) |
| the computer had a default selected | 26.8% (+2.9 / -2.7) |
| a friend told me about it | 23.1% (+2.9 / -2.7) |
| I saw it on a TV ad | 10.3% (+2.3 / -1.9) |
| it came bundled with software | 9.5% (+2.3 / -1.9) |
Men are more inclined to believe in superior relevancy, whereas women are more likely to use the default or what a friend recommends
| Vote | Men (621) | Women (569) |
|---|---|---|
| it has superior relevancy | 35.4% (+4.2 / -3.9) | 25.5% (+4.4 / -4.0) |
| the computer had a default selected | 21.8% (+3.7 / -3.3) | 31.5% (+4.6 / -4.3) |
| a friend told me about it | 21.3% (+3.7 / -3.3) | 24.8% (+4.5 / -4.0) |
| I saw it on a TV ad | 11.9% (+3.1 / -2.5) | 8.8% (+3.5 / -2.6) |
| it came bundled with software | 9.7% (+2.9 / -2.3) | 9.3% (+3.8 / -2.8) |
The youngest age group is easiest to influence with advertising or buying the default placement. 25 to 34 is more concerned about relevancy & older people are more likely to have it bundled with software than younger people are.
| Vote | 18-24 year-olds (289) | 25-34 year-olds (309) | 35-44 year-olds (151) | 45-54 year-olds (186) | 55-64 year-olds (167) | 65+ year-olds (88) |
|---|---|---|---|---|---|---|
| it has superior relevancy | 30.1% (+5.5 / -5.0) | 36.9% (+5.9 / -5.5) | 32.4% (+7.8 / -6.9) | 28.2% (+7.0 / -6.1) | 27.6% (+7.7 / -6.6) | 28.0% (+10.8 / -8.7) |
| the computer had a default selected | 29.0% (+5.5 / -4.9) | 23.8% (+5.4 / -4.7) | 27.6% (+7.6 / -6.5) | 24.2% (+6.8 / -5.7) | 26.0% (+7.6 / -6.4) | 26.1% (+11.3 / -8.8) |
| a friend told me about it | 20.7% (+5.0 / -4.3) | 21.1% (+5.5 / -4.6) | 23.8% (+7.7 / -6.3) | 24.8% (+7.0 / -5.9) | 25.0% (+7.4 / -6.2) | 24.6% (+11.4 / -8.7) |
| I saw it on a TV ad | 14.2% (+4.5 / -3.6) | 10.8% (+4.2 / -3.1) | 10.5% (+6.0 / -4.0) | 12.8% (+5.7 / -4.1) | 8.3% (+5.5 / -3.4) | 3.1% (+10.7 / -2.5) |
| it came bundled with software | 6.0% (+3.4 / -2.2) | 7.5% (+3.9 / -2.6) | 5.8% (+5.4 / -2.9) | 10.0% (+5.3 / -3.6) | 13.1% (+5.8 / -4.2) | 18.2% (+10.6 / -7.3) |
People out west tend to be more concerned with / driven by perceived relevancy. People in the midwest rely more on word of mouth. People in the south and north east are more likely to use the default.
| Vote | The US Midwest (236) | The US Northeast (317) | The US South (369) | The US West (268) |
|---|---|---|---|---|
| it has superior relevancy | 24.4% (+6.8 / -5.7) | 29.8% (+5.9 / -5.3) | 29.6% (+5.3 / -4.8) | 37.2% (+6.6 / -6.2) |
| the computer had a default selected | 27.3% (+6.7 / -5.8) | 29.3% (+6.0 / -5.3) | 29.8% (+5.5 / -5.0) | 19.8% (+5.6 / -4.7) |
| a friend told me about it | 25.6% (+6.9 / -5.9) | 18.4% (+5.4 / -4.4) | 22.6% (+5.3 / -4.5) | 25.0% (+6.1 / -5.3) |
| I saw it on a TV ad | 11.5% (+5.8 / -4.0) | 12.6% (+4.6 / -3.5) | 9.8% (+4.4 / -3.1) | 8.2% (+4.6 / -3.0) |
| it came bundled with software | 11.2% (+6.1 / -4.1) | 9.9% (+4.5 / -3.2) | 8.1% (+4.3 / -2.9) | 9.7% (+5.1 / -3.5) |
Here is data by population density.
| Vote | Urban areas (612) | Rural areas (107) | Suburban areas (445) |
|---|---|---|---|
| it has superior relevancy | 29.9% (+4.2 / -3.9) | 27.8% (+9.9 / -8.1) | 30.4% (+5.3 / -4.8) |
| the computer had a default selected | 27.2% (+4.4 / -4.0) | 27.7% (+9.5 / -7.9) | 26.5% (+5.1 / -4.5) |
| a friend told me about it | 23.1% (+4.3 / -3.8) | 25.1% (+9.6 / -7.6) | 23.2% (+4.8 / -4.2) |
| I saw it on a TV ad | 10.4% (+3.8 / -2.9) | 8.7% (+8.6 / -4.5) | 10.5% (+4.6 / -3.3) |
| it came bundled with software | 9.4% (+4.0 / -2.9) | 10.6% (+8.8 / -5.1) | 9.3% (+4.5 / -3.1) |
There doesn’t appear to be any obvious correlations with age.
| Vote | People earning $ 0-24K (133) | People earning $ 25-49K (658) | People earning $ 50-74K (315) | People earning $ 75-99K (68) | People earning $ 100-149K (18) |
|---|---|---|---|---|---|
| it has superior relevancy | 32.8% (+9.1 / -7.9) | 29.8% (+4.2 / -3.9) | 30.9% (+6.5 / -5.8) | 27.7% (+11.9 / -9.4) | 32.6% (+21.2 / -15.9) |
| the computer had a default selected | 21.7% (+8.6 / -6.7) | 29.0% (+4.3 / -4.0) | 22.1% (+6.0 / -5.0) | 30.7% (+12.4 / -10.1) | 20.9% (+22.5 / -12.6) |
| a friend told me about it | 23.5% (+9.0 / -7.1) | 24.5% (+4.1 / -3.7) | 20.1% (+6.0 / -4.9) | 17.2% (+12.0 / -7.7) | 13.9% (+23.4 / -9.7) |
| I saw it on a TV ad | 11.8% (+7.3 / -4.7) | 8.4% (+3.5 / -2.5) | 15.6% (+6.0 / -4.5) | 4.2% (+13.7 / -3.3) | 25.6% (+22.1 / -14.1) |
| it came bundled with software | 10.2% (+7.7 / -4.6) | 8.3% (+3.3 / -2.4) | 11.4% (+5.5 / -3.9) | 20.2% (+12.2 / -8.4) | 7.0% (+27.3 / -5.9) |