How To Get More Local Customers Online Using YouTube Ads For Your Business
As a small to medium sized business, you probably don’t have a large advertising budget – and advertising can be expensive. No doubt whatever money you do have needs to reach as far as possible and it needs to bring as big a return as possible.
There are many solutions available – but have you ever considered YouTube Ads?
Everyone has watched something on YouTube and some people now watch it instead of TV. If you’ve watched a video on YouTube you will have seen the ads that are shown in the search results?
If you want to get more leads – YouTube Ads might be just the place to find them.
PLEASE “LIKE” and “SHARE” THIS VIDEO SO I KNOW YOU ENJOYED IT!
The statistics surrounding YouTube usage and views are nothing short of staggering. Especially if you compare them to the cost of TV advertising.
Know your ad types. There are three different ad options to choose from on YouTube. They are:
Keep your Ads Short! By their very nature Bumper Ads are short. Usually they’re less than 10 seconds – so they can be limiting – but valuable when used well.
In-Stream Ads can vary in length and the length of the ad is shown as soon as the ad appears on the screen. You need people to quickly engage with your content – so you need to make sure they will either watch the whole ad – or maybe click to find out more. Remember they might not originally have come looking for your content – and they might want to get on with watching the original video they searched for – so make your video not too long and not too short.
Discovery ads can be longer – but the same rules apply regarding engaging content and attractive, informative, entertaining advertising videos. Make the viewers want to find out more or click on your call to action.
You need to make the viewer sit up and pay attention to your ad. You’re not making a movie – it’s an ad and you want to make them watch it – and respond to it.
How can you do this? One way is to make a provocative statement – one that might go right to the heart of the problem you can solve.
Another is that whilst you’re not making a movie, you can still tell a story – one that draws the viewer in and evokes emotion in them. This might however be more complex than it seems and involve script writing and certain direction and production values. Hiring in the professionals might be the best option in this case.
Put up your Call to Action straight away.
You don’t want to risk leaving your call to action to the end – the viewer might not get that far! The aim of YouTube advertising is to get people to respond to your call to action – to click or to call. The right placement of your call to action is critical to maximising your conversions.
If you entice people to click on your call to Action, where do you want them to end up? On your website presumably? You need to ensure the landing page is relevant to what they have seen in the video.
It also needs to be optimised for conversion – by having call-now buttons, the correct product information with buy-now buttons or a contact form to request more information. You must not leave them having to search for what they should do next.
If you follow these few guidelines and you choose the right places to run your ads you should start generating responsive leads very quickly.
The next step is then to look after those leads and turn them into customers who return again and again.
If you are struggling to get customers or clients online, then we can help you and your business. Check out our website at https://staging.bluesquaremanagement.com/
or call Blue Square Management on +44(0)1689 602 248 today!
SEO & Internet Marketing Agency
Blue Square Management
9 Grange Rd
Orpington
BR6 8ED
Tel: 01689 602 248