At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before. Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience.
Let’s assume for a second that deja vu is real. If you found yourself in a situation you knew for certain you had experienced before that had ended badly would you have the tools necessary to change your course of action? Many organizations have faced and continue to deal with “marketing deja vu” or ending up in the same situations over and over again. What can you do to avoid making the same marketing mistakes more than once?
*Speaking of deja vu: If you are looking for additional tips on improving your marketing strategy be sure to reference the posts from the TopRankBlog archive that appear in this post.
The best way to avoid repeating mistakes? By learning from each experience. Do not expect that you will have different set of outcomes from the same actions. We must remember that marketing mistakes can mean a decrease in current customer base, as well as the loss of potential new customers.
3 Tips for Learning From Your Marketing Mistakes:
We All Make Mistakes: 20 Social Media Marketing Do’s & Dont’s
Errors can in large part be attributed to lack of process. A structured process provides a framework and guideline for accomplishing your marketing goals. Marketing process improves your ability to:
Implement A Process: Practical Tips to Make Your Blog More Useful & Interactive
One of the biggest mistakes we can make as marketers is to rationalize bad decisions. It is important that we accept and face the fact that we didn’t make the best choice. Once we’ve overcome the hurdle of admitting fault it’s time to take action:
To Be Avoided: 4 B2B Social Media & SEO Blunders to Avoid
Pride should never get in the way of improving your marketing strategy. Some of the best ideas come from where you least expect. Suggesting collaboration with other team members and influentials can:
Get the Help You Need: 4 Tips for Becoming A Better Influencer
You may have heard some or all of the tips listed above prior to reading this post. However, I want you to ask yourself: How many of these tips has my team actually implemented and stuck with? A good starting point to get on the right track to avoiding ‘marketing deja vu’ is to ask yourself and your team a few simple discovery questions:
Remember, if you can’t answer these questions on your own perhaps you should try asking other team members. Or you may want to consider or contacting an agency like TopRank Online Marketing to learn how you can attract and engage current and prospective customers by avoiding common marketing mistakes.