Making campaign planning and build-out faster and more accurate

We’ve been listening closely to your suggestions on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, we’re rolling out improvements to the Keyword Tool and Traffic Estimator.

Improvements to the Keyword Tool
To help improve campaign management, we’ve made improvements to the Keyword Tool including:

• See keyword ideas grouped by themes: With the updated Keyword Tool, you can easily view suggestions for new ad group themes and quickly choose to add ad groups directly to your account.
• Seamless Traffic Estimator integration: Easily view Traffic Estimator data for the keywords you select in the Keyword Tool to make better campaign strategy decisions.

Improvements to Traffic Estimator
We’ve updated the Traffic Estimator to help advertisers build a more effective bidding and budgeting strategy. Changes to the Traffic Estimator include:

• Graph your performance estimates:

We’ve introduced a graph to the Traffic Estimator to make it easier to gauge traffic and bid estimates and develop an effective bidding strategy. 

• Structure your keywords into ad groups: You can now create draft ad groups within the Traffic Estimator and easily view traffic and bid estimates for each of your draft ad groups.
• Add campaigns to your account: When you’re satisfied with your campaign structure, you can add the draft campaign directly to your account.

We’re also improving the quality and accuracy of the traffic estimates by using performance history to better gauge traffic estimates. This means that going forward you’ll have to log in to AdWords to use Traffic Estimator.

You’ll find the updated Keyword Tool and Traffic Estimator in the AdWords interface over the next couple of weeks. To learn more about the updates to the Keyword Tool, you can visit this article in our Help Center and this article to learn more about the Traffic Estimator.

Posted by Deepti Bhatnagar, AdWords Product Manager

Inside AdWords