Just as Amazon Web Services is showing how it’s changing businesses with its scalable and affordable data and analytic services, IBM has been developing its own solution with Netezza, an acquisition they made in 2010.
This push by IBM, Amazon and others makes sense as marketers now have so much they want to analyze to make smarter and faster decisions.
As highlighted in IBM’s infographic below, in order to capitalize on the big data opportunity, marketers will have to:
By having the right data at their fingertips, marketers can make better decisions to:
As this infographic on big data comes from the IBM team, it does marry how you can optimize big data to inform marketing decisions to the specific services offered through Netezza. No matter what service you do chose, the stats and opportunities for marketers highlighted here show why big data is all the craze at the moment.
Now that the deluge of information is here, it’s up to you to decide how you capitalize on it.