Search Engine Optimisation – The Most Powerful Marketing Tool For a Small Business
SEO is an effective and proven method to market a small business. A small business has budgetary constraints in marketing hence search engine optimisation is particularly beneficial. It has lower costs than traditional advertising mediums and as such can be used effectively by small businesses. It offers a cost effective method for small businesses to make their website known to a vast audience. Search engine optimisation commonly known as SEO has become crucial in the success of small businesses today. Many marketing studies have shown that online marketing is replacing traditional mediums as the primary source for customers to obtain information on a company’s products and services. Recent changes in consumer behaviour have made E-Commerce more important than traditional high street retail in many industries.
Search engine marketing has a special significance for small businesses as it allows a business to reduce its marketing and operating costs. The cost benefits and return on investment is significant compared to traditional methods of marketing such as TV, radio or print mediums. Search engine marketing also has a wider reach and can be equally effective whether you wish to market to a local or international customer base.
Search engines provide small businesses with an opportunity to compete with established businesses and they are not limited by a smaller bricks and mortar presence. Small businesses with an effective online marketing strategy have continued to grow and gain competitive advantage over others in their industry. This would not be possible using traditional marketing mediums which have much higher costs associated with it.
The ultimate goal of Search Engine Optimisation or SEO is to drive targeted traffic form search engines to the company’s website. Websites that receive a high rank on search engines are able to grow and expand due to increased sales and leads achieved as a direct result of increased visibility on search results. A majority of the internet users use search engines to find products and services. Websites that rank high on search engines are able to receive highly targeted traffic from potential customers.
There is tough competition to rank high on search engines as only 10 websites can appear on the first page for a given search phrase. Research shows that if a Web site does not rank on the first page of a search result, chances of generating any traffic to the website is reduced manifold. Therefore it is important for a business to have an ongoing strategy that can help it achieve a first page rank on major search engines like Google, Yahoo and MSN.
Here are some search engine optimisation tips that a small business or company can use to improve its rank on search engines
A search engine friendly Web site. A website that has been designed with search engines in mind tends to rank higher on search engines. A search engine friendly website can get indexed by search engines with ease and as such it promotes better ranking of its pages. A professional web designer will always ensure that the website is designed with search engine guidelines. A number of techniques can ensure this. Any professional web designer should take these factors into account.The Website design and marketing ebook discusses additional techniques that a website owner can use to market their website on the internet.
Author K.Singh is Technology Consultant for Website Design Company. Kronik Media. Kronik Media are the London based New media and Software house specialisng in Internet development including Website design, Joomla, Ecommerce, Search engine optimisation and Social media marketing.
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