advertising

It’s too early to write the iPad advertising rules

Consumption is up, dollars are down. In traditional media channels it's the same lament time and time again: audiences are…

15 years ago

Study: Privacy concerns limit marketers’ usage of behaviorally targeted advertising

Privacy issues have been the bane of behavioral targeters' existence for awhile now. But how much impact have privacy advocates…

15 years ago

ASPCA’s Debbie Swider on performance advertising

There are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA.…

15 years ago

Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’

I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991.…

15 years ago

Forecast: Digital growth doesn’t have to come at the expense of offline advertising

According to forecasters, digital advertising is poised to lead a rebound in the larger ad market. Revenue increases in the…

15 years ago