attribution

Better results, (still) early adoption: Marketing attribution in a complex digital landscape

Originally posted on the Google Analytics blogToday, we’re sharing some research on marketing attribution that we conducted in partnership with…

13 years ago

Better results, (still) early adoption: Marketing attribution in a complex digital landscape

Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research…

13 years ago

Marketing Attribution: Questions and Answers

Last week, we hosted a webinar on marketing attribution. We had a lively discussion about our recent attribution whitepaper, and…

13 years ago

Webinar: Marketing Attribution: Insights from Google Analytics and Econsultancy

Please join us next Thursday for a webinar on marketing attribution featuring Bill Kee, our Product Manager for Attribution, and…

13 years ago

Q&A: Center Parcs’ digital click attribution strategy

Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to…

15 years ago