Brand

Four key metrics for your brand to focus on

The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, "Measure strategy, not stuff." She lays…

14 years ago

Can new IAB-sanctioned ad formats lure brand dollars?

Incredible as it may seem, it’s been 10 years since the Interactive Advertising Bureau updated its standard advertising units. Six…

14 years ago

At the World Cup, official sponsors are losing the brand wars

Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting…

15 years ago

Brand building tips for small businesses

In just 6 minutes, you'll move from "branding is just for big companies" to "I can grow my brand with…

15 years ago