Confusion

Affiliate marketing: death of the long tail?

With increasing regulation and scrutiny coming in to the affiliate channel, including the extension of the ASA digital remit, what…

15 years ago

Prominent ad bidders, buyers unite to create less marketplace confusion. But will it really help?

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media…

15 years ago