connected

More than 20% of US Households Have Connected TV, Most Never Connect it

Yet another report on the connectedness of our TVs has been released and shows that some one in five US…

13 years ago

Only 7% of British adults have used a connected TV to go online

Fewer than 10% of British adults have used a connected TV to go online, according to new data from Kantar…

13 years ago

Only 7% of connected TV owners have used the device to go online

Fewer than 10% of connected TV owners have actually used their device to go online, according to new data from…

13 years ago

Connected TV ad trial achieves 22% CTR

Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation.…

13 years ago

The five Cs of connected TV

When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both…

13 years ago