focus

At Search Starts Here: Aspen Dental Shows a Laser Focus on Local

Mary Boysman, VP of brand marketing and advertising, demonstrated that Aspen Dental clearly get the big picture on how to…

13 years ago

To succeed, brands should focus on real clout, not Klout

Few social media companies are as controversial as Klout, which seeks to measure the influence individuals have within social networks.For…

13 years ago

Four key metrics for your brand to focus on

The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, "Measure strategy, not stuff." She lays…

14 years ago