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Gabe Zichermann: gamification isn’t about offering ‘free stuff’, it’s about status

Gamification isn’t a new concept. Businesses have been trying to increase engagement by introducing game mechanics into their marketing for…

13 years ago

Overstock.com: when a deal isn’t a deal

Consumers today love a good deal, and the internet is often the best place to find one. Because of that,…

15 years ago

The last click measurement isn’t going down without a fight

Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded…

15 years ago