Less

Prominent ad bidders, buyers unite to create less marketplace confusion. But will it really help?

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media…

15 years ago

Mobile: Less phone, more data

Two recent studies this week underscore a trend obvious not only to smartphone owners (a segment rapidly achieving dominance in…

15 years ago