Metrics

Metrics and Bundling Key to TV/Online Video Advertising Convergence

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client…

13 years ago

Online Marketing News: Social Media ROI Gets Serious, Know Your Metrics, Facebook Search Engine, Twitter Rumors & What They Mean For You

Are Your Social Media Efforts Worth The Money? This infographic recently released by Radian6 dives into how online marketers are…

13 years ago

Moz’s $18 Million Venture Financing: Our Story, Metrics and Future

Posted by randfish Today is a good day. Whether you're a Mozzer, a fan of what we've built, a Seattle-startup…

13 years ago

Q&A: Spruce Media’s COO Lucy Jacobs on Facebook ads and success metrics

Last week, Facebook announced their new Preferred Marketing Developer (PMD) program. This was a merger of the Preferred Developer Consultant…

13 years ago

Four key metrics for your brand to focus on

The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, "Measure strategy, not stuff." She lays…

14 years ago