During BIA/Kelsey’s ILM East conference in March, a series of mobile sessions were held in which leaders of the mobile…
Fiction: Publishers can put ads on auto-generated pages or other copied content that was not created by them.Fact: We don’t…
Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and…
“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”Effective cost per thousand impressions…