Platforms

Measuring app engagement across device & platforms

There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People…

13 years ago

10 digital predictions for 2011

Last year was a transitional year for most of the industry and now the traction of these changes are likely…

15 years ago

Prominent ad bidders, buyers unite to create less marketplace confusion. But will it really help?

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media…

15 years ago

Five APIs that developers should know about

Developers have arguably never had it better. A big reason for that: there are virtually countless APIs that enable developers…

15 years ago

Ring Ring . . . Ring Ring . . . Call Measurement Platforms Take Off

We’ve seen a marked increase in the number of inquiries we’ve been getting from clients regarding the use and implementation…

15 years ago