social

The Amazon Influence: Living Social Beta Tests Premium Members Program

Amazon’s a sleeper bet to really shake up local commerce . But what does that look like? For sure, we…

14 years ago

Why your social media strategy shouldn’t be owned by a PR or ad agency

There is some talk over at NMA about the battle for control of social media. In one corner we have…

15 years ago

Consumers don’t want to mix television and social: study

Television programming has always been a popular subject for water cooler conversations at work, so it doesn't take too much…

15 years ago

Wildfire: Solving the Social Media Marketing Mystery for Local Businesses

Groupon’s smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed…

15 years ago

Q&A: Edelman’s Monte Lutz on why PR firms are “owning” social

Are PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with…

15 years ago