The launch of Instant Previews has the potential to impact e-commerce site design, though much depends on how many people actually notice and click on the magnifying glass icon.  If it becomes significant, how should etailers respond? I’ve been seeing how a number of e-commerce sites and product pages look on Google Instant Previews…. Whether...Read More

At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation.  It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear...Read More