Everyone is using Social Media including women, men, and children of all ages. Most importantly, your customers are using Social media as well and they expect that your business is using social media too.
Social media can be described as information content that is created using new technologies with an aim to facilitate influence, communication, and interaction with the world; including friends, family, peers and customers.
Social media does not stop at simply publishing information; the real goal is to get people involved. As a local business owner, you want to get reactions and comments from your audience on the information you publish – this is powerful for many reasons. You can look at it as “starting a conversation” on the internet as opposed to “delivering a speech” on the internet.
Social media is perceived as the glue that holds people together in an online community; not only with text, but also images, videos, and other types of online media. Social Media is becoming an integrated part of internet marketing and the world of SEO is changing.
Most people hear “Social Media” and immediately think of Facebook, Google Plus, Twitter, LinkedIn and other social networks of this caliber. These social platforms are the most popular, but this is not the final list by far.
There are a lot of different social media platforms online. Depending on your type of business, you should do some research to see which ones fits your type of business best.
However, using the top four social media sites would be a good start. Chances are, most of your target audience is already logging into these sites every single day.
Social Media is a great way to promote yourself as a brand onto the internet, but only if you are willing to truly have a dialogue with your customers. The reason is that social media by its very nature is, well, social, and with all these sites, communication is really two way. It is all about connecting and engaging with your audience. Creating a relationship where you can become a trusted “expert” in your business niche.