Simply put, a product video is an explainer video that effectively demonstrates the benefits of your product. Though a product video should include the features of that product, it is far more important to show the benefits and how your product solves the viewer’s problem.
You not only demonstrate your product in a video, but you are introducing your target audience to your brand and product and beginning the lead generation process. The demo video should be included on the landing page for that product. With effective online marketing through video SEO and other on-page search engine optimisation, your product demo video will help rank higher in the search engines.
A demo video is more than just a video about your product, it:
A great quality demonstration video is usually created to help promote a product at the time of launch. It can then be used as part of your social media marketing strategy to start and help traction, which in turn can help increase traffic to your website’s landing page.
By utilising our video SEO and marketing service, we can help rank your product not only in YouTube but Google. Increasing your brand awareness and presence.
There are many benefits of product demonstration videos, these include:
If you are considering having product demo videos created for your business or want to learn more about how a product demo video can increase your sales, contact Blue Square Management on +44(0)1689 602 248 or fill out the contact form opposite to find out how we can help you.