An explainer video does just that…it explains! They are usually a short animated video normally used by businesses to to show customers, clients or patients how their products or services help solve their problem in a memorable way.
Explainer videos have a duel purpose. They not only help to educate your customers but they market your company too. Both purposes at exactly the same time. Use them to provide valuable information, build trust and improve your brand presence online.
According to the State of Video Marketing in 2019 report, when asked to identify just one type of video content people would like to see more of from brands… 39% of people cited explainer videos.
There are a number of forms of explainer videos, these include:
Buy using video in your marketing strategy, you are giving your business the competitive advantage over your competition, especially if they are not using any form of video. You can use them to promote products. If you are a local business, you can use them to market your services in specific areas.
Utilise your video my boosting your online brand presence. Upload to your video sharing sites, such as YouTube and Vimeo, syndicate it to your social media outlets and embed them on your website. Should you use our video SEO and online video marketing services, we help get them ranked in Google too.
Explainer videos are extremely versatile and provide a great ROI in terms of driving website traffic and generating leads and sales.
There are many benefits to using explainer videos as part of your marketing, these include:
95% of people have watched an explainer video to learn more about a product or service.
Having an animated video is more affordable than you might think, especially if you are local business, such as plumber, solicitor/lawyer, accountant or locksmith. We have pre-rendered animated videos covering a wide variety of local businesses, with UK and US voice overs, starting from just £97.00 per video.
You can use them to target your local areas. Build your online presence and generate more leads for your business.
If you are considering have an explainer video created for your business, contact Blue Square Management on +44(0)1689 602 248 or fill out the contact form opposite to find out how we can help you.