A talking head video is simply that, someone talking to camera. Whether that be talking about your company, expressing an opinion or communicating news. A talking head video is so much more engaging than just some words on a page.
Viewers will retain 95% of a message when watched on a video, compared to only 10% when reading text.
There are two types of talking head video:
Interview style videos use “real” people, whether that be a testimonial video from a customer or the CEO talking about the launch of a new product or service, these can be shot on location or in a studio.
Presenter-led videos are usually shot in a studio, the presenter is usually a hired actor/presenter and are an excellent way to promote your product or service. A great number of online retailers now use this style of video to provide their potential customers with all the information they require before buying a product or service. They usually engage with your audience in a confident manner, instilling trust and delivering your message to the point.
Rapport is immediately created when talking head video production is used. It becomes more personal than a page full of text. Customers engage with your online video far greater. Wyzowl says that 79% of consumers prefer watching video to reading about a product.
Add authenticity to your business or corporate videos by including your best client testimonials. Not only do consumers trust user reviews, but it is social proof. This is a powerful decision making factor. When you put video and customer testimonials together, you have a marketing tactic that not only drives social shares, brings more traffic to your site, but builds trust with your audience, and converts customers.
If you are thinking about a video project for your business we would love to hear form you. Contact Blue Square Management on +44(0)1689 602 248 or fill out the contact form opposite to find out how we can help tell the story of your business to the world!