A Corporate Video is the production of a video by a business or organisation and should tell a story about that company. A story not only helps to engage your audience but makes a statement about it.
Online video is becoming more and more popular, year on year, and is often used on company websites. It not only helps improve viewer engagement and the length of time they stay on your website (which in turn has a positive effect in terms of SEO and ranking in the search engines) but helps promote your brand and its products and services.
According to Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles.
The ways in which you can use Corporate video is endless. You are only limited by your imagination and creativity. Many businesses use it to market their brand, but Corporate video can used in so many other forms, including online commercials, training videos, filming live events and conferences, customer testimonials videos to name but a few.
By incorporating different video styles, from animation to talking head videos, you are able to get across your message to your target audience in a precise and powerful way. According to Cisco by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
There are many benefits that a corporate video can bring to your company, not just boosting sales. These include:
If you are considering have a corporate video created for your company, contact Blue Square Management on +44(0)1689 602 248 or fill out the contact form opposite to find out how we can help you.