A customer testimonial video has a past or current happy customer, client or patient sharing their experience of using your product or service. They help to build and market your online reputation.
People will search for your business or organisation in the search engines, and very often they will search for “business name reviews” – this is where you want your testimonial videos to appear. By utilising our video marketing and video SEO services, we help you achieve this.
This marketing strategy is under used, especially by your competition. Use customer, client and patient testimonial videos to build trust around your products and services.
Only use genuine customers, clients or patients in your testimonial videos. They will not only give great feedback about the quality of your products and services, but great review videos become an essential part of your marketing campaign. They can be uploaded to video sharing sites, such as Google and Vimeo, syndicated to your social media channels and embedded on your website. Even add links in your emails.
Testimonial videos are one of the most effective ways to generate leads as people trust reviews from strangers as much or more than they trust friends or family members. By adding such videos to your landing pages, you increase the conversions. 81% of people have been convinced to buy a product or service by watching a brand’s video.
Here are five main benefits that testimonial and review videos bring to your business:
By using customers, clients and patients who are a fan of your business, because you provided them with great products or service, will help generate more sales for your company. Simply because their testimonial video will remove any doubt from the potential customer.
If you are considering have testimonial videos created for your business, contact Blue Square Management on +44(0)1689 602 248 or fill out the contact form opposite to learn more about our testimonial video service and find out how we can help you.