There will be a Google Analytics User Conference on in Spain later this month. Organised by our Google Analytics Certified Partners and sponsored by Google, please see the site below if you’d like to attend. Madrid, Spain – October 27th 2011Partners: metriplica, Watt, webanalytics.es Event Site: http://googleanalyticsconference.es Posted by Shane Cassells, Google Conversion Team Conversion...Read More

Google launched its authorship program last year and, using the “rel=author” markup, authors are given a more prominent listing in the SERPS.  Implementing this is relatively easy to do (some useful instructions here) and it has the potential to improve CTR through enhanced search results.  But how significant is this now, and how will Google...Read More

While ASOS and Topshop may have larger followings, New Look’s social media strategy is driving more valuable engagement, according to a new study.  Following last week’s stats showing Topshop as the most popular retailer on Facebook and Twitter, stats from Stickyeyes look at the balance between volume and social engagement.  As well as engagement, the...Read More

‘PubTalk’ is a new program highlighting publishers’ perspectives on display products and industry trends. In this installment, we hear from Theresa Giovagnoli, co-founder of AlloExpat.com, on the site’s 10th anniversary, about why they’ve worked with AdSense for 6+ years and how they’ve benefited from implementing simple optimization solutions. AlloExpat.com is a worldwide expatriate social portal....Read More

Excessive Complexity & Unintended Consequences Sergey Brin recently said: You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle...Read More