Attribution modelling, multi-channel funnels, customer journey mapping… it’s all very hot at the moment. As part of my preparation for a talk I’m giving this Wednesday I had a look at Econsultancy.com’s own data for how different digital marketing channels contributed to conversions. I was interested by what I found so wanted to share it...Read More
A new online video training course is now available from lynda.com to help you get the most out of using Google Website Optimizer. It’s called Google Website Optimizer: Essential Training, and it’s created by David Booth of WebShare, one of our Website Optimizer Certified Partners and Seminars for Success Leaders. The course itself is available...Read More
Is Search Engine Optimisation Really Free? If you need a steady increase in the flow of traffic to your website, you are probably interested in Search Engine Optimisation or SEO as it is known. The Internet is awash with information, rumours and lies about Search Engine Optimisation. It’s hard to know what to believe. SEO...Read More
It’s been a few weeks since I wrote a Fab Friday post, so I thought I’d do a round-up of some of what’s happened around here the past few weeks and what’s going on in the next few weeks. Last week was O’Reilly’s Where Conference, a big event for the geospatial industry. Formerly called Where...Read More
