I’ve sat in on some really interesting customer experience talks over the past year or so. Most recently I participated in a roundtable at our Digital Cream event, moderated by Dr Mike Baxter, who asked the following question: “What’s the difference between the customer experience, and the user experience?” Mike defined as the former as...Read More
So what are we calling it today? Link building, link prospecting, content marketing, linkbait, socialbait, PR ? Whatever it is and whatever sub-definitions exist for the process of finding quality, related websites to link back to yours is difficult and time-consuming work. As with most processes associated with SEO campaigns, or website marketing campaigns in...Read More
Several months ago we made a change to our default search experience on google.com — when you’re signed into Google, we add SSL encryption to increase the privacy and security of your web searches. The change encrypts your search queries and our search results page, which is particularly important when you’re using an open, unsecured...Read More
Search Engine Optimisation Strategy – Have One and Succeed! A comprehensive search engine optimisation strategy is becoming more and more important as the web starts to grow up. Without a precise, well researched and executed search engine optimisation strategy your chances of ranking in the search engines for any real length of time are low....Read More
