Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back. If you’re not...Read More

When it comes to movie rentals, we’ve been focused on adding as many of your favorite movies as possible. Today we’re pleased to announce a new licensing agreement with Paramount Pictures which will bring nearly 500 new movie titles to YouTube and Google Play over the next few weeks to people in the U.S. and...Read More

Backlinks in Search Engine Optimisation – Value and Limitations: The Nofollow Attribute Search engine optimisation (SEO) is the application of verifiable techniques that improve positioning of web pages for targeted keywords on search engine results pages to drive more visitors to a website. A backlink is a link placed on another website back to the...Read More

Last September we introduced some design changes to iGoogle for a more streamlined and consistent experience across Google products. Today, you can preview a few more improvements to iGoogle’s look and feel that simplify the page further while offering even more personalization. You can now brighten up your iGoogle page by choosing from our new...Read More

A Business Owner’s Guide to SEO Basics What is SEO? SEO, or search engine optimization, is the term used to describe the process of driving a website to be more popular on search engines such as Google, Yahoo, etc. When people search phrases or words in a search engine (also known as keywords), the results...Read More