Internet Marketing Ninja Jim Boykin has promoted link building since before I even knew what SEO was. Nearly a decade later so many things have changed in SEO (including renaming We Build Pages to Internet Marketing Ninjas), but he still sees links as a key SEO driver (as do I). I recently interviewed him about...Read More

Once again we’ve put together the most senior and influential job moves in the US. This time we cover influential moves from Google to Ifeelgoods and Dell to SAP AG, another senior resignation at Best Buy, new hires at American Express and Eloqua and the loss of T-Mobile USA’s CMO. 3G PR brought on Tod...Read More

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Are Your Social Media Efforts Worth The Money? This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking.  Some of the highlights include: Equation for determining ROI Customer Engagement Importance of ROI 3 Rules for Building Business Relationships Building your...Read More

Econsultancy recently launched the UK’s first university accredited Digital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.  Academic accreditation is provided by Manchester Metropolitan University (MMU) and courses currently available include analytics, SEO, and social commerce.  I’ve been speaking to Vivien Underwood, our Head of...Read More