Search Engine Optimisation – How it Works What is SEO? SEO, or Search Engine Optimisation, is a series of processes, techniques and methods to rank your website highly in any given search engine. In simpler terms, SEO is the use of both on-page and off-page optimisation to get your website ranked higher in the search...Read More

Posted by Stephanie Chang Some of the greatest challenges my previous ecommerce clients have faced have revolved around developing a cohesive and long-term content/link building strategy. They’ve done all the changes they can on the technical backend of the site, incorporated keywords on the site, created a crawlable internal linking structure, and have paid for PR...Read More

The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV.  Mobile devices may very well be the third or fourth screen,...Read More

SEO Affiliate Reseller Programs & Packages Forming a partnership to deliver Search Engine Optimisation services (SEO) to your clients demonstrates your commitment to providing access to a vital range of techniques that ensure their online presence is taken to the top of the search engine rankings. Search engines drive the world-wide-web, dominated by Google, Yahoo...Read More

The following is a guest post from Julie Ferrara-Brown, Director of Quantitative Analysis for WebShare. WebShare is one of our Website Optimizer Authorized Consultants. The case focuses on exploring more than just a single conversion. Often, optimizing a site means more than optimizing for a single conversion. Understanding how your test pages and sections affect...Read More