Every day, people search on Google for health information. Many of these searches relate to symptoms they or their loved ones may be experiencing. You might be trying to understand why you’ve had a headache every morning for a week or why your child has a tummy ache all of a sudden. Our data shows...Read More

Local Search Engine Optimisation Services The latest trend in marketing and advertising for small business is local search engine optimisation. Many businesses are being approached by local search engine optimisation services, firms that specialize in making a business easier to locate online. Search engine optimisation or SEO refers to efforts to make web content more...Read More

The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself. Mass media ideas that aren’t working anymore (like branding) are winding down as “what works” is becoming increasingly evident: direct response marketing. Like it or not, whether you’re a small business owner or a brand manager,...Read More

One question that we often get asked is ‘how can we develop world class digital capability.’ It often comes after companies have tried traditional methods that, when done in isolation, are doomed to failure.  A common tactic tried by many is to hire ‘digital gurus’ to come and magically fix their problems. They are then...Read More

I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place…....Read More