More users. More screens. More content. Same time. Same customers. Same goals. As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How...Read More
Web agencies often rely on Excel and Word to create analytics reports for clients. It’s a manual process that involves a lot of copy and pasting. Yet an agency’s main value-add isn’t report creation, but analyzing data and providing key findings and recommendations to clients. And while Google Analytics provides the tools to slice and...Read More
If you’ve ever seen a presentation by a Facebook exec, you’ll know that they hold up The Guardian as the poster child for building an audience using a timeline app. After launching its social reader last September The Guardian reported 4m installs in just two months, and in March it predicted that social traffic would...Read More
Unbelievable Yet Common AdSense Mistakes Why do so many AdSense publishers fail abysmally in making money with Google AdSense? Why do so few AdSense publishers succeed in making the AdSense program work? What’s the crucial difference between failure and success? Too many AdSense publishers make too many common AdSense mistakes. Mistakes that often result in...Read More
