Most of us will have experience of meeting people who are apathetic or downright resistant to digital. This is just a fact of life, but it can be problematic when that person is your boss. In some companies I believe that generational change will be required before they’ll properly adapt to a multichannel world that...Read More

We’re excited to announce the launch of AdSense for mobile content in 15 new countries: Argentina, Brazil, Chile, Colombia, Czech Republic, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Philippines, Slovenia, Thailand, and Turkey. AdSense for mobile content allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for...Read More

I’ve just got back from a brilliant business networking breakfast at Maidstone, Kent with 4Networking. Not having been to 4N Maidstone before, I was pleasantly surprised at the quality of the meeting and the number of other business owners who also attended. I met with a number of business owners, from Russell Crampton of Fuelled...Read More

Webmaster level: All In November, we launched Instant Previews to help users better understand if a particular result was relevant for a their search query. Since launch, our Instant Previews team has been keeping an eye on common complaints and problems related to how pages are rendered for Instant Previews. When we see issues with...Read More

The a4uAwards were held in London last night and it was great to see some excellent case studies in multichannel marketing among the winners. As usual, Econsultancy was represented on the judging panel. Among those picking up gongs at the annual UK performance marketing industry ‘Oscars’ was Debenhams for its in-store voucher redemption campaign.  An...Read More