If you have a lot of urls that you don’t want in Google anymore, you can make the pages return a 404 and wait for Googlebot to recrawl/reindex the pages. This is often the best way. You can also block out an entire directory or a whole site in robots.txt and then use our url...Read More
The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, “Measure strategy, not stuff.” She lays out a foundation of applied metrics that you can start with before identifying the KPIs that map to your brand’s business goals. Web 2.0 sf 2011 metrics One of the most packed sessions at this...Read More
Webmaster Level: Intermediate to Advanced Here’s a trending User-Agent detection misstep we hope to help you prevent: While it seems completely reasonable to key off the string “android” in the User-Agent and then redirect users to your mobile version, there’s a small catch… Android tablets were just released! Similar to mobile, the User-Agent on Android...Read More
It’s been a while since I reported on any 30 day challenges, so it’s time for an update. 30 days of Being Thankful I knew that January, February, and March would be crazy, including a bunch of stuff at work, traveling, plus several conferences. So I told myself it was okay to do only one...Read More
Webmaster Level: Beginner We’re very glad to announce that our recently updated SEO guide is now available in ten more languages: Spanish, French, German, Russian, Turkish, Finnish, Swedish, Hungarian, Traditional Chinese and Simplified Chinese. For this new version, we’ve thoroughly reviewed and updated the content; we’ve also added a brand new section on best practices...Read More
