We’d like to introduce you to two new optimization guides: the One Click Optimizer and the Optimization Lab. These guides have been designed to provide you quick and easy-to-implement optimization tips to help you maximize your site’s revenue and performance. One Click Optimizer Do you own a news site, a classifieds site, a game site,...Read More

Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and what factors impact it. In the Part 1 video, AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click). Today,...Read More

Webmaster Level: Intermediate to Advanced Today Google introduced Instant Previews, a new search feature that helps people find information faster by showing a visual preview of each result. Traditionally, elements of the search results like the title, URL, and snippet—the text description in each result—help people determine which results are best for them. Instant Previews...Read More

Have you ever changed ad formats and wanted to see which actually performed better? Now you can, with the new chart and change metric features. If you’ve created and saved an ad unit in your account, you’ll now be able to do this easily in your ad sizes report. Start by visiting the Performance Reports...Read More

Webmaster Level: All We often get questions from webmasters about how we index content designed for Flash Player, so we wanted to take a moment to update you on some of our latest progress. About two years ago we announced that through a collaboration with Adobe we had significantly improved Google’s capability to index Flash...Read More