If you’re the head of a struggling newspaper, The Huffington Post has an enviable business model. While content production is almost always the greatest cost in running a publishing/media business, it largely relies on the writing of an unpaid army of contributors. The value proposition the HuffPo offers them: exposure to a very large audience....Read More

Jake Nickell is the founder of Threadless, a brand that has become synonymous with t-shirts, design, community and crowdsourcing. Somewhat disturbingly, Threadless is this year celebrating its tenth birthday. They grow up so quickly these days!  Jake has commemorated this double-figure milestone by producing a rather lovely book, called Threadless: Ten Years of T-Shirts from the...Read More

McDonald’s may be a large brand, but it doesn’t always want to invest large budgets in marketing. With a little help from Foursquare this Spring, the fast food chain increased foot traffic 33% in one day with an investment of less than ,000. Rick Wion, head of social media at McDonald’s, is a big fan...Read More

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. This latest entry comes from Jed Hallam’s blog, and looks at the reason why companies need to join up their marketing efforts: the consumer.  Why is...Read More

Top Tips on Getting LinkedIn to Grow Your Business Do you know how to use LinkedIn to grow your business? Probably not, I’m sad to say! How to Use LinkedIn Many of you have been using LinkedIn for some time but have either had very little business or no business lead through LinkedIn. This probably leaves...Read More