Once-dominant video rental chain Blockbuster is trying its hardest to prove that it can compete in the 21st century. It is closing down stores, and has been bulking up its on-demand offering. But it looks like it may be too little, too late. Last Thursday, the New York Stock Exchange announced that the company would...Read More
Keith Chambers is the founder and president of The Chambers Group, where he has worked with brands like Clorox, Del Monte, Arm & Hammer, Scotch-Brite and Equal to launch new products for 30 years. He has spend his career working on messaging for brands from Claritin to the Miss America Pageant, and finally decided to...Read More
MDC Partners, the holding company that owns ad agencies like Crispin Porter & Bogusky and Kirshenbaum Bond Senecal & Partners, is about to launch a “Million-Dollar Challenge.” One (or more) lucky marketer will win million and the chance to run his or her own agency. Winning a million dollars to start your own digital marketing...Read More
Twitter has gotten the blame for killing a few movies at the box office this year. But Disney’s Pixar is hoping the microblogging service can help their latest release, Toy Story 3, win fans. Disney’s latest film is the first brand to win a slot in Twitter’s new Promoted Trends ad slot. And while Twitter...Read More
Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to increase online bookings for Center Parcs. Center Parcs has previously used the last click attribution model, but has been using cross-channel measurement and attribution in its digital campaigns for the last six months. I’ve been...Read More
