Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting the most brandlift from the events are not the ones who signed expensive sponsorship contracts. It’s Pepsi and Nike who have achieved the most World Cup buzz so far. But Adidas and Coke are the...Read More
AOL’s CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has a long way to go before it will be able to stop depending on its slowly depleting dial-up revenues. But on stage at CMSummit in New York on Tuesday, Armstrong highlighted a key point of...Read More
As consumer product brands explore digital, connecting real life products to interactive elements online has become increasingly important. One startup in contention to do just that is Stickybits. Stickybits lets people connect barcodes with any piece of digital information they can create. When the company launched at SXSW in February, the technology was in place,...Read More
I’ve gathered together some of the latest stats on iPhone and iPad usage in one handy post. I’ve also added a selection of mobile stats from our most recent Internet Statistics Compendium… Worldwide distribution of iPhones (AdMob Mobile Metrics report) In the US there was a 2 to 1 ratio of iPhone OS devices to Android OS devices. Worldwide...Read More
Today’s linklove is brought to you by swelteringconditions.com, lashings of ice cream and the cheapest of cheap sunglasses. London is HOT today. Here are a few things that have caught our eye lately… European online ad spend continues to grow, albeit more slowly than before. Yelp reveals iPhone stats, and they’re stunning. More than a...Read More
