Jeffrey Hayzlett is a social media evangelist. As Kodak’s chief marketing officer, he’s led the company into new territory, reaching out to consumers online and changing the company’s structure in response. He’s hired Kodak’s first Chief Blogger and created the position of Chief Listening Officer, a role he thinks will be required at every major...Read More

In a general session at YPA 2010 this morning, BIA/Kelsey’s Charles Laughlin moderated an advertiser panel that featured two advertisers as well as two publisher reprsentatives. The advertiser representatives were local Las Vegas personal injury attorney, George Bochanis, and Shannon Rodman, Director, YPMG Marketing Operations at ServiceMaster. Publisher represenatives were Chris Heilbock, Regional Vice President...Read More

People who own and run small businesses may have been overlooked in the past. Not attracted to the big budgets and sophisticated requirements of big business, the security industry has not focused on providing small business security. Small businesses had to settle for inappropriate and overpriced security that resembled home security systems. But there’s good...Read More

Rolling Stone is making headlines today for relauching its website with complete access to its 43 year magazine archive — for a price. The music magazine has added all sorts of features online and plans to charge $3.99 a month for access. This is all part of founder Jann Wenner’s plan to protect magazine content...Read More

Groupon has added $135 million to its war-chest, and now has raised a total of $165 million to fend off competitors in the deal-a-day space it has pioneered. The investment gives Groupon a valuation in excess of $1 billion. The company, which makes its revenue by keeping 35-50 percent of the face value of its...Read More