The message from Washington to the online ad industry has been ringing loud and clear: regulate yourselves before we have to do it for you. Taking another step in that direction, industry groups the IAB and the NAI released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of...Read More
Daily deals are one of the hottest new areas for local advertising and promotions, with Groupon, Living Social and more than 150 other players rolling out their own versions. At least two companies, Click-N-Shout and Deal Current, are targeting local media companies as partners. Basically, they’ll provide the technical and logistical know-how, and the media...Read More
Small businesses aren’t seeing recovery This just in from the Associated Press: Small businesses are still pessimistic about their economic future. Read more on Everett HeraldRead More
DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO We wrote about founder of Text Link Ads Patrick Gavin’s latest venture, DIYSEO, last year, back when the startup was in stealth mode. DIYSEO aims to target small businesses who have a $500 budget and can only put 25 man hours per...Read More
Today Twitter is going live with its long anticipated ad platform. As we’ve already written, the ads will launch as a key-word based search product. But as Dick Costolo, the company’s COO explained today at Ad Age Digital today in New York, Promoted Tweets will eventually appear in every user’s regular Twitter stream. How will...Read More